the BRITISH players on Green online casino now have access to a special responsible gambling tool. With the name Green Gaming, the tool provides UK gamblers with a better understanding of their gambling behavior. The goal is to assess the online gambling habits of players in an attempt to discover early indications of problem gambling.
Customers who make use of the Green Gaming tool will be required to complete a survey in which they indicate what they believe are healthy and unhealthy gambling behavior. The answers the customer gives, will then be compared with their actual gambling habits. The player must begin to engage in any activity which they deemed to be unhealthy in the survey, the program will alert them of this activity.
Moreover, apart from alerting players, Green Gaming also offers Mr Green with an idea on how to market to a specific player on the basis of his or her risk profile. For example, if the tool is requesting a risk-player to set the time and limits, or requests that they stop playing for a certain period of time, the operator would stop the player from receiving marketing messages.
“With our new tool, we will be able to better understand our customers in many dimensions, not only in a purely financial sense,” said By Norman, Mr Green is co-chief executive.
Mr Green co-chief executive, Jesper Kärrbrink, also added that “Green play we will be able to help our players make better decisions when playing. Gaming should be fun, entertaining and safe. Green Gaming is all about staying in control, not crossing the line between enjoyment and risky behavior.”
The Green Gaming tool will be the first to be applied in the BRITISH market, and a sportsbook tool is obliged to follow.
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