new second generation Unified Bonus System (UBS) of EveryMatrix has gone live on PlayFrank Casino.
This unique bonus system is a modular bonus system. It is designed to create, manage, and report on promotions for both casino and sports products. The UBS will help operators in the combine rewards programs and promotional content activated by a variety of triggers.
According to EveryMatrix, the UBS, the operator can remain in control by the management of the campaign costs, the maximum bonus release amount and the subsidy counts. It is also possible that they define the allowed bet range for each bonus program to configure how to deal with the breach bet.
PlayFrank Customers Can Decide for themselves How They will be Rewarded
PlayFrank Casino is the first UBS client and is started with the gamification-based player ranking system, where the clients can choose how they will be rewarded. This will be a unique experience for the players of PlayFrank. The “Reward Tracks” that players can move in the casino, was developed to provide their customers with more than one choice of different types of rewards incentive.
“UBS provides us with innovative tools that we use to reward players based on their game. The innovative technology and flexibility contribute to a huge Bonus opportunities,” mentioned PlayFrank Head of Marketing Sam Smith.
“With simple API triggers, we are able to reward our players during the playing of their favorite games to play and to extend their gameplay,” Smith added.
UBS aims to deliver enhanced flexibility in the area of bonus planning
after this flexibility will maximize the customer retention programs with in depth reporting of the player stimuli and the value produced via turned on promotions.
“The launch of the Unified Bonus System strengthens and enhances our position in the industry, by providing our customers, such as PlayFrank, a very comfortable service, meeting, to serve further to their audiences,” mentioned EveryMatrix CEO Ebbe Groes.
Gores also stated that EveryMatrix clients are always at the heart of everything they do. The view of their latest developments on their customers’ experience, offers the industry a platform-and software-developers with a new perspective of the services they offer.
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